Fitternity revenue model and numbers The startup has three ways of revenue generation: a. Through classifieds listing fee from fitness service providers who list for brand awareness and lead generation b. Advertising and promotion programs for service partners c. E-commerce – revenue from sale of products and services (Fitternty houses 20,000 products & services in the health & fitness space) Registered users on the website: Over 25,000 active members Revenue: Rs. 1 crore coming from the listings on the Finder platform & the e-store Projections: Rs. 12 crores in the next 1 year In the pipeline for Fitternity - A mobile app that provides all this information & more to keep you fit and on the go - PAN India expansion of services - Getting on board more communities to workout with - Expanding the team & brand building through events Fitternity FINDER Moat strategy “As of now, there are many e-commerce companies selling fitness products. Fitternity is the first and only fitness marketplace with the search engine that allows users to find, book and buy over 30,000 products and services,” says Neha. Their MOAT strategy outlines the following: - Growing the content vertical through UGC & covering health places (work, food, hotspots, etc.) - Making FINDER handy/mobile (so that the user can get all the information at your finger tips) - Listing communities & workouts which are offbeat (so that the user gets an engaging experience) - Associating with health & fitness events and reaching out to more fitness enthusiasts ... read more on yourstory
Posted on: Fri, 20 Jun 2014 05:36:08 +0000
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