Four top industry experts will get together to discuss the future of news publishing at Official opening of the World Publishing Expo, Monday 7 October, at 11.00 h at the Media Port “Work Efficiency”, Hall 4, Messe Berlin: Axel Springer CEO Mathias Döpfner, Guardian CEO Andrew Miller, WAN-IFRA President and Stampen Chairman Tomas Brunegård, and US-based author and analyst Ken Doctor, will offer their views on our industry’s future. We invited our speakers to give us some statements before the Expo, and here is the statement of the WAN-IFRA President and Stampen Chairman Tomas Brunegård. What do you think? ================== "Future of journalism loaded with opportunities, but good judgment remains critical Technology and journalism have always worked hand in hand. In fact, some would argue that technology drives journalism and others the opposite. Regardless of where you stand, what is absolutely true today is that consumer technologies and their uptake are turning traditional media on its collective head, challenging the most basic notions of what we consider to be news or journalism. This naturally presents tremendous challenges in newsrooms across the globe as they try to reach that increasingly fragmenting audience with the right content, at the right time and on the right platform. It also presents incredible opportunities, and fortunately today’s journalists and editors have an array of tools, methodologies and strategies at their fingertips to indeed connect with their readers. Data journalism, data visualization, social media, multimedia storytelling and systems – these are just a few ways that today’s journalists can enhance their craft and reach. A close inspection of the tremendous solutions on hand in Berlin, as well as the discussions and debates in the conferences, will only confirm that. Still, the most sophisticated tools in the world must be combined with an open-minded approach and grounded in the very fundamentals of journalistic integrity, ethics and judgment. In the end, I think it always comes back to that basic argument of why we are in this business… and I always think of what Mr. Sulzberger of The New York Times said years ago when he was asked, "What do you sell?" and he replied, "We sell judgment!" I think that is what we need to keep close to our hearts and minds to be successful in the future. "
Posted on: Tue, 17 Sep 2013 11:53:16 +0000
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