GUERLAIN EVENTS 2014 In addition to the annual list of twenty new releases, in 2014 Guerlain has given us several things to talk about. 1/6: RE-CREATION OF HISTORIC GUERLAINS Thierry Wasser demonstrated his deep concern about the Guerlain patrimony by deciding to re-create twenty-seven historic Guerlain perfumes. The idea came in waves, he explained. The first was a purely technical and internal wish to evaluate the current state of the Guerlain classics by comparing them with exact remakes from their original, handwritten formulas, dispensing with all restrictions on ingredients. Guerlains assistant perfumer Frédéric Sacone then suggested that Guerlain lovers should be able to smell the old perfumes, especially now that Maison Guerlain has set aside a room for a museum of vintage Guerlain perfume bottles. The two concluded that it was time to open up to the public the discussion about reformulations and how the industrys safety norms affect the olfactive patrimony of Guerlain. Unfortunately, Guerlain has subsequently decided to charge 130 € for smelling the re-created vintages. Read more about Guerlain vintages below.
Posted on: Fri, 26 Dec 2014 20:00:01 +0000
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