How often do you wash your jeans? After you wear them once? Or, like most people, after you wear them so much that theyre saggy and kinda smell and weigh three pounds more from dirt? Apparently, even THATS too soon. Chip Bergh is the CEO of Levis, and he says the right time to wash your jeans is . . . NEVER. He says thats the best way to break them in . . . jeans get better and better the less you wash them. Plus it helps the environment, because it saves water and energy if you avoid washing them. He says, quote, I know that sounds totally disgusting, I know it does. But believe me, it can be done. You can spot clean it, [then] air dry it, and its fine. I have yet to get a skin disease or anything else.
Posted on: Thu, 22 May 2014 11:58:32 +0000