In 2013, marketers spent $111.4 million on Hispanic media. That - TopicsExpress

In 2013, marketers spent $111.4 million on Hispanic media. That was up 3.4% from the $107.7 million spent in 2012. What corporation did the Association of Hispanic Advertising Agencies nominate of Marketer of the Year (in the Hispanic market)? McDonald’s. Recommendations for successful Hispanic community marketing: • Know the cultural nuances that make Hispanics stand out from other ethnicities • Stay consistent, no matter how rough the times are economically (remember, the Hispanic population never stops growing, so why should your budget!) • Get creative every year. Just because one strategy worked one year, does not mean that it should/will work for years to come. Hispanics, like every other ethnic group, are constantly changing. reachhispanic/2014/05/14/ahaa-nominates-mcdonalds-as-best-marketer-of-the-year/

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