Interior design is going digital: Suna Interior Design explains how to make CGIs stylish for buyers For many London house-buyers, “buying off-plan” – purchasing a home before it’s been built – is a necessary evil. You do it to get ahead of the inevitable hordes fighting to snap up the limited supply of new homes. It’s a process fraught with risks and uncertainties, especially considering you’re eventually obliged to live somewhere you’ve never set foot in. As has happened in many industries, technology has stepped into the breach. Companies have found a lucrative business making hyper-realistic CGI images of developments that are currently under construction, often for glossy brochures and overseas marketing suites. Rebecca Tucker and Helen Fewster, heads of London-based design studio Suna, have taken things one step further, offering a full CGI interior design package to developers to help them project the potential of their new homes to prospective buyers. “A few designers are doing it now, but we’re the first company I know of that’s marketing CGI design as a service,” says Tucker. “Developers want to sell off-plan, and they used to rely on brochures, but that slowed down during the recession. Suddenly people wanted to see a product, which seems less high-risk. The technology is so much better now [...] newsinlondon/interior-design-is-going-digital-suna-interior-design-explains-how-to-make-cgis-stylish-for-buyers-2/
Posted on: Tue, 02 Dec 2014 11:15:49 +0000
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