It would be incorrect to say that Salman Khan’s Jai Ho is faring well at the box office. That is a misinformed, erroneous statement at its best. The film is not even close to the height that the actor had created with Ek Tha Tiger 2 years back. Well, one of the primary reasons that the film had worked was because Salman was returning on screen with former lady love Katrina Kaif after their much appalling break up, but the film in its own right was one of the better movies of the star. In less than a week it made 100 crores and neared 200 crores in the course of its lifetime run. Then why is Jai Ho‘s performance so dull? Frankly speaking Jai Ho‘s pace is normal. No holiday, a normal Friday release, with ticket prices like any other ordinary film , 200 crores’ possibility was crushed in its bud for the film. For films like Chennai Express and Dhoom 3, the prices generally were kept high. It was a superstar film, a franchise film and both holiday films. For the advantage of distributors, the film’s tickets in the first few weeks was constantly kept higher. Consider this if like other stars Salman had decreed on doubling the prices of tickets, the collections of the film would have automatically doubled to. So if the film is right now in the range of 90 crores, it would have been in the range of 180 crores had the film’s producers agreed on raising the prices for the film. Salman Khan Starrer ‘Jai Ho’ Movie Poster The film has very mild possibility to even cross over in the range of 150 crores simply because the weekday collections of the film in its second Friday was as abysmally low as 3.50 crores. And though trade gurus have been hopeful that the film will see a rise in its weekend numbers. The possibilities of 150 crores are extremely diluted and much rightly so if we look at the films lined up in February. All more vibrant and vivacious, cashing in on the theme of the month of love!
Posted on: Sun, 02 Feb 2014 06:20:38 +0000
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