KIA MOTORS AND NBA EXPAND PARTNERSHIP WITH NEW MULTIYEAR AGREEMENT: The National Basketball Association (NBA) and Kia Motors America, Inc. today announced a new multiyear extension of their marketing partnership, which began in 2008. In addition to continuing to serve as the league’s Official Automotive Partner, Kia also now is recognized as the Official Luxury Vehicle of the NBA, following the recent introduction of the brand’s modern and elegant K900 rear-drive luxury sedan. Kia will continue as the Official Automotive Partner of NBA All-Star and the title partner of Kia NBA Tip-Off, the Kia NBA Performance Awards, and the Kia NBA All-Star MVP award. Kia also will expand its relationship to serve as an Official Automotive Partner of the Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League). Earlier this month, Kia announced LeBron James as its K900 Luxury Ambassador. To celebrate the start of the NBA season and Kia NBA Tip-Off 2014, Kia also will debut a new television spot tonight called “Valet” featuring James, who joins a growing roster of Kia endorsers, which includes Los Angeles Clippers All-Star forward Blake Griffin. Additionally, Kia has partnerships with 14 NBA teams after recently adding the Cleveland Cavaliers to its roster, which also includes: Atlanta Hawks, Charlotte Hornets, Chicago Bulls, Golden State Warriors, Los Angeles Clippers, Miami Heat, New York Knicks, Oklahoma City Thunder, Orlando Magic, Philadelphia 76ers, Phoenix Suns, Portland Trail Blazers, and San Antonio Spurs. Kia Motors is prominently featured throughout this week’s Kia NBA Tip-Off 2014, including integration across numerous media assets, such as the countdown clock on NBA and NBA TV, courtside signage, and social media and integration in the league’s extensive “Everybody Up” campaign. To further reinforce the brand’s association with top NBA performances, Kia will introduce a new Top Plays platform on NBA. Each week fans...
Posted on: Wed, 29 Oct 2014 19:00:22 +0000
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