Klint Rudolph was filming at the Mt. View campus this morning with B. Becker and Jeff Kinkopf. Talking about YouTube advertising for BIG and small companies. What are YouTube adds? -- Users can skip after 5 seconds -- You only pay for views -- A view is registered after a user watches more than 30 seconds -- Avarage cost is .02 - $0.15 cents per view Increase your cross screen ability to serve ads from just tv to also include desktop, tablet or cell phone. And the ability to target different audiences. Video add sight sound and motion which add even more ability to improve brand recall. Able to see hard numbers on reach and frequency. AND *** Who is skipping or what demographic you shouldnt waste money on since they will never be your audience. The increased brand awareness increases brand searches on Google. 1st guest case study at 9:40 What are the mental hurdles? at 14:20 and What objections do people have? What is my ROI going to be and how do I produce one? at 16:30 -- not as expensive as you might think. Cost of a view vs. value of a view? How do I produce a video if Ive never done that before? Overlays annotations and calls to action as tools to help us accomplish our goals. Do you use a pitch deck with clients? - Have the conversation 1st and bring concrete data to the table after we collect it. Is YouTube editor adequate? - No - its far better if we use a professional production company. @ 41:00 Optimal video length? -- (discussion about that) How many? -- The more the better! What targeting options work the best? - Go into advanced settings and change the bid amount. https://youtube/watch?v=7xgnYK1O8uk#t=66
Posted on: Thu, 02 Oct 2014 23:43:00 +0000
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