Local Event Marketing: Earn Links, Build Citations, Get Reviews, - TopicsExpress

Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO. The recent Google Pigeon update that affected local search was just another example of why marketers should never put all of their eggs in one basket. Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing. One of my favorite hobbies is actually hosting and running events. Over the years I have run, marketed, or participated in everything from March of Dimes Volunteer Events, Adventure Sporting Events, all the way to marketing promotions for specialty retail stores.

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