#MJFam @Forbes articles in defense of Michael Jackson Estate and - TopicsExpress



          

#MJFam @Forbes articles in defense of Michael Jackson Estate and anti IRS are a joke especially when reading pre 2009 yearly post-death celebrities earnings rankings and @Forbes words: “Many dead celebrities make the bulk of their posthumous fortunes on licensing deals. Unlike their living counterparts, who can suddenly fall into a heap of trouble (see Lindsay Lohan, Mel Gibson), dead celebrities have images–be they glamorous, rebellious or tough–that are unlikely to change. For that instant and considerably safer brand association, marketers are increasingly attaching themselves to the dead, says Mark Roesler, chief executive of CMG Worldwide.” forbes/2010/10/21/michael-jackson-elvis-presley-tolkien-business-entertainment-dead-celebs-10-intro.html
Posted on: Sun, 14 Sep 2014 02:47:14 +0000

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