Marketing Communication Manager: , Conservatorium We are looking for an enthusiastic fulltime: Marketing & Communications Manager General Information: The Conservatorium Hotel is a luxury lifestyle hotel in Amsterdam opened in December 2011 and located in the Museum District. In this position you will be in charge of Online/Offline Marketing and PR/Communications for Conservatorium Hotel, working closely with our counterparts of The Set Hotels. You will be managing an Online Coordinator and Marketing & Communications Coordinator, reporting into our Regional Director. Tasks and Responsibilities: * Initiating and executing the hotel’s Marketing, Communications and PR strategy, working closely with other departments, most notably Akasha Holistic Wellbeing Centre and Food & Beverage * To effectively manage our contracted PR agencies and ensure our brand strategy and activities are synchronized, keeping benefits of all departments in mind. * Support the Online Coordinator with all relevant projects, including website development and initiating and executing creative and highly effective online campaigns, special offers and promotions for email marketing, SEO, SEA and social media campaigns. * Supporting Online Coordinator in ensuring that our social media guidelines are being adhered to by all employees and stakeholders. * Help guarding our online customer reputation management on a daily basis on all social media and reputation channels, like Tripadvisor and Twitter by management tools like Revinate and Hootsuite. * You assist the Online marketing manager in creating online campaigns, special offers and promotions for email marketing, SEO, SEA and social media campaigns. * Create and carefully manage Marketing & PR Budget for 2015 and review budget vs. actuals on a monthly basis * To maintain and update our Marketing & PR Events Calendar * To initiate mutually beneficial Partnership Marketing Projects with likeminded luxury brands * To create new Collateral where required or update existing Collateral whether for in-house purposes or Sales (e.g. hotel brochure.) * To take responsibility for all Online and Offline Marketing Opportunities and Promotions offered by The Leading Hotels of the World and other luxury travel partners through creating strategic annual plans to ensure its revenue delivery is maximized. * To be in charge of press requests and meeting Journalists during their stay to ensure most positive press exposure * Handle requests for photo shoots, film shoots and interviews and take full ownership of it when in-house, minimizing disruption to the Operations and ensuring internal procedures are adhered to. * Coordinate the function sheets for all marketing-related events in close cooperation with our events team. * Maintains clipping files pertaining to the hotel based on daily perusal of the media * In charge of media requests and enquiries and coordinating this with relevant departments involved. * In charge of internal and external communications, ensuring that brand standards are adhered to. * Ensuring marketing brand standards are adhered to at all times * Liaising closely with the Marketing team at our sister property Café Royal Hotel in London to ensure strategies/activities are aligned and opportunities maximized across the brand. * Pro-active searching for new opportunities for press, partnerships, events or other creative ideas to create more awareness or revue * To not only market the hotel, however incorporating the luxury, sophisticated cultural heart of Amsterdam; the Museum District, including Rijksmuseum, Van Gogh Museum, Stedelijk Museum, Concertgebouw, P.C. Hooftstraat, Van Baerle Shopping Gallery and Vondelpark. * Develop hotel gifts and giveaways in liaison with the Creative Manager and sales coordinator * Maintains hotel photo library together with Creative Manager * Ensure that standards of data-capture are protected and maintained throughout the organization. * To produce monthly reports and provide Head Office with these as required. * Keep Marketing Database up-to-date to include Journalists, Marketing Partners, Industry Partners and others. dlvr.it/6Zqk2z #vacatures#hotel #werkenineenhotel
Posted on: Mon, 11 Aug 2014 15:12:23 +0000
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