Marketing Planner Remuneration:negotiable Basic salary Location:Cape Town Reference:#1310508 Job description Environment: A leading company based in Cape Town requires a Marketing Planner with a Business Science/Bcomm/Marketing Degree, two to three years experience in either a Marketing or Merchandising planning function, MS Office proficient (Advance Excel skills) and SQL experience will be an added advantage. Duties: Key Performance Areas Meet company NSV applicable activities and net efficiency objectives Achieve NSV target for responsible campaigns - core or acquisition. Achieve intake value target for responsible campaigns. Achieve CPN (Cost per Name) for responsible campaigns. Responsible for the alignment of credit strategy with the business strategy for responsible campaigns. Ensure that key forecasting variables are credible in the business plan and are assessed timeously. Ensure business plan projections are credible from an operational perspective. Reduce customer attrition rates through the development and implementation of effective retention/repurchase strategies. Implement core strategies to increase customer spend through effective use of cross and upselling techniques to targeted groups of customers. Manage adspend budget Effective management of responsible campaigns. Manage adspend unit cost for responsible campaigns in line with strategic objectives. Achieve campaign efficiency. Ensure adspend forecasts are credible and in line with strategic objectives. Manage the adspend process to ensure efficiency gains are achieved. Business plan management Deliver a scenario plan with completed actuals in accordance with pre-defined business plan timelines. Ensure curve trends are monitored with changes identified timeously for re-forecasting and adjusted accordingly. Ensure that revenue and spend variances are identified, investigated and explained. Responsible for the management of the back-up process of files for the business plan. Develop and roll out test strategies in line with the marketing plan. Ensure that the scenario plan is updated accurately. Ensure that the new business plan follows agreed business timelines. Ensure that key annual planning variables are credible and justified. Process management Ensure campaigns are successfully implemented. Propose and implement improvements within existing reports to reduce the turnaround time on data reports. Ensure that Sales Agent commission is validated and processed in accordance with pre-defined timelines - if part of campaign. Strategic delivery/analysis Analyse trends related to key variables within campaigns and put forward proposals. SQL experience will be an advantage here. Ensure that the package and execution are aligned with campaign strategic objectives. Ensure that strategies are changed timeously based on results and campaign lessons learned. Develop weekly and monthly reporting on key variables for responsible campaigns. Requirements: Qualifications and Accreditations A Business Science/BCom/Marketing Degree. Experience and Skills Two to three years experience in either a Marketing or Merchandising planning function. MS Office proficient (Advance Excel skills). SQL experience will be an added advantage. Attributes Attributes and Behaviours Highly analytical, numerate, detail orientated and able to think laterally. Ability to monitor, integrate and interpret numerical and statistical information timeously and accurately. Decision making abilities with strong analytical skills. Time management and achievement orientated. Passionate about customer service with strong communication and influencing skills. Adaptable, innovative and a creative approach. While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful. Comments: When applying for jobs, ensure that you have the minimum job requirements. Applicants for position Contact details Rita Engelbrecht Datafin Recruitment 087 351 0743 [email protected]
Posted on: Mon, 04 Nov 2013 18:51:13 +0000
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