Network pessimism relies on two basic assumptions: (1) “everything is a network”; (2) “the best response to networks is more networks.” Who says everything is a network? Everyone, it seems. In philosophy, Bruno Latour: ontology is a network. In literary studies, Franco Moretti: Hamlet is a network. In the military, Donald Rumsfeld: the battlefield is a network. (But so too our enemies are networks: the terror network.) Art, architecture, managerial literature, computer science, neuroscience, and many other fields–all have shifted prominently in recent years toward a network model. Most important, however, is the contemporary economy and the mode of production. Today’s most advanced companies are essentially network companies. Google monetizes the shape of networks (in part via clustering algorithms). Facebook has rewritten subjectivity and social interaction along the lines of canalized and discretized network services. The list goes on and on. Thus I characterize the first assumption — “everything is a network” — as a kind of network fundamentalism. It claims that whatever exists in the world appears naturally in the form of a system, an ecology, an assemblage, in short, as a network. cultureandcommunication.org/galloway/network-pessimism#more-191
Posted on: Sun, 11 Jan 2015 01:36:09 +0000
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