SBI - PO Marketing Quiz SET-6 Q.1. When looking at consumer income, marketers are most interested in (1) Discretionary income (2) Deferred income (3) Inflationary income (4) Disposable income (5) None of these Q.2. New technology results in new goods and services, and it can also- (1) Lower the quality of existing products (2) Lower the available level of customer service (3) Reduce prices through new production and distribution methods (4) Bring back products that were considered obsolete (5) None of these Q.3. Toyota’s Prius and Honda’s hybrid Civic are examples of technological products inspired by — (1) Style considerations in the Japanese automobile industry (2) Social pressure to develop more fuel-efficient vehicles with fewer dangerous emissions (3) The desire of many engineers to simply make interesting products (4) The realization that Japanese people didn’t need large, high-speed cars (5) None of these Q.4. ———— is the collection and interpretation of information about forces, events, and relationships that may affect the organization. (1) Environmental scanning (2) Stakeholder analysis (3) Market sampling (4) Opportunity analysis (5) None of these Q.5. Marketing managers cannot control ____, but they can at times influence it. (1) Where advertising is placed (2) The sales force (3) The external environment (4) How products are priced (5) None of these Q.6. The differentiation of a firm’s products or services to promote environmental responsibility is referred to as ———. (1) Social branding (2) Eco-branding (3) Me-too branding (4) Brand personality (5) None of these Q.7. A market with which of the following characteristics would generally be less competitive? (1) High barriers to entry (2) Lots of potential substitutes exist (3) Strong bargaining power among buyers (4) Strong bargaining power among suppliers (5) None of these Q.8. The quadrant of the Boston Consulting Group (BCG) matrix that represents both a high market share and a high rate of market growth includes the ——- (1) Cash cows (2)Achievers (3) Stars (4) Strivers (5) None of these Q.9. Which of the following is NOT an example of consumer behavior? (1) Jaya buying a new car (2) Asha buying a new home theatre/cinema system (3) Sonal deciding on a college or university to attend (4) Manish ordering a new computer system for his work (5) None of these Q.10. Which of the following is NOT an internal factor that influences the consumer product acquisition process ? (1) Learning (2) Family (3) Self-concept (4) Perceptions (5) None of these Answers: Q.1.(1) When looking at consumer income, marketers are most interested in discretionary income. Q.2.(3) New technology results in new goods and services, and it also can reduce prices through new production and distribution methods. Q.3.(2) Q.4.(1) Environmental scanning is the collection and interpretation of information about forces, events, and relationships that may affect the organization. Q.5.(3) Marketing managers cannot control the external environment, but they can at times influence it. Q.6.(2) The differentiation of a firm’s products or services to promote environmental responsibility is referred to as eco-branding. Q.7.(1) Q.8.(3) The quadrant of the Boston Consulting Group matrix that represents both a high market share and a high rate of market growth includes the stars. Q.9.(4) Manish ordering a new computer system for his work is NOT an example of consumer behavior. Q.10.(2)
Posted on: Sat, 15 Nov 2014 14:22:10 +0000
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