So in the absence of government regulation of chemicals, we’ve defined “safety” ourselves. In order to determine which ingredients are allowed in our products, we developed a groundbreaking ingredient screen. We run EVERY ingredient through the screen looking for data on skin irritation, carcinogenicity, reproductive toxicity, cumulative exposure (are we exposed to this chemical from other sources), and more. We started by eliminating the 1,300 ingredients the European Union has deemed unsafe from the consideration set, but we’ve added an additional 200 ingredients to that list as well. This means 1,500 ingredients are already off the table before we even concept a product. And unlike many other companies, we’re not keeping secrets. We tell you every single ingredient we use – no mystery “fragrance”, no hidden preservatives. And we strive to only use ingredients with safety data over ingredients that have no data. Our Never List is a robust roundup of ingredients that you will NEVER find in Beautycounter products. Our printable Never List only shows the 27 biggies to avoid, but the entire list contains over 1,500 ingredients. We have done our homework to make recognizing, understanding, and avoiding these ingredients easier for you. Print it out, carry it with you always – because knowledge = power.
Posted on: Mon, 01 Dec 2014 01:14:07 +0000
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