So todays update includes Facebooks newly introduced local awareness ads. Now its very easy to reach people near and around your business. These local awareness ads talk about reaching your local audience at the lowest possible cost. We can all agree that local business owners today face many hassles and problems to advertise their business, looking at this opportunity Facebook has built this new feature to make local advertising for such business easy and effective at the same time. The feature helps you target users who are all located within a certain radius of their local business address. It also helps these local businesses quickly and easily find new customers by targeting ads to groups of people located in and around your locality or neighborhood. One main function being that of bridging the gap of cost involved in traditional advertising and making it cost effective by providing greater and precise reach. Facebook has also added a new call to action button with this ad format, that is : Get Directions to provide more info and footfalls to your business. How do you get started ? To get started, just head to the Ads Create tool and select “Local Awareness”. Then select the Page of the business you want to promote. Advanced advertisers can also access this feature in the API, then just choose an area around your business and select an appropriate photo and a headline to go with it. Easy right? Try this feature out today and see if it works for your local business. Heres a video to make you understand better.
Posted on: Thu, 09 Oct 2014 07:44:51 +0000
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