Some interesting facts from Advertising Week Advertising Week came up with some interesting facts on how Mobile is taking center stage in the Digital Marketing Space. Sharing some of them 1. ESPNs exec vp of print and digital media John Kosner said 60 percent of digital traffic comes via smartphones and tablets 2. If you are older than 30, you probably havent heard of Kik. The mobile-social app is reeling in more than 250,000 new subscribers every day 3. Whats more, Devrin Carlson-Smith, Kiks vp of strategic development, said 40 percent of U.S. citizens aged 13 to 25 have been on the mobile-social platform, which now has 160 million users 4. According to Mercedes-Benz, the combination of Facebook and Instagram ads is the sweet spot for social marketing. The brand says that people who saw branding-focused ads on Instagram and Facebook generated 54 percent more click-throughs to Mercedes website than a control group that was not served an advertisement. 5. Snapchat is far from an America-only phenomena. In fact, it disclosed that less than half of its 100 million active users are in the U.S. 6. Heineken recently went from zero awareness in a region of the U.S. to 23 percent awareness due to mobile advertising alone. 7. Roughly 60 percent of Pandoras likes—or thumbs, as the popular digital radio player calls them—in August came from millennials. Well worth taking the learning and identifying our markets opportunity for mobile
Posted on: Sat, 04 Oct 2014 03:48:52 +0000
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