Speaking of the death of traditional marketing…Mass marketing techniques are rapidly disappearing due to diminishing returns and tougher laws. Social media is literally the new marketing frontier and will remain one of the most effective ways to reach consumers. Updates to the Telephone Consumer Protection Act that went into effect October 16, 2013 go far beyond Do Not Call. With these updates, autodialed calls, text messages or prerecorded calls to mobile numbers and prerecorded calls to consumer residential lines are prohibited unless the consumer has given their written consent. Prior to this update, businesses were allowed to telemarket to a consumer’s home phone number if the business had a pre-existing business relationship. Not anymore. Written consent must be given in order to market to a home or mobile phone (including texting) by auto or robodialers. That’s a huge blow to traditional marketing methods. Ready to Go Tradigital yet???
Posted on: Fri, 18 Oct 2013 22:12:31 +0000
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