“T How the North Carolina Senate race became ground zero for whats wrong with 2014 The most expensive Senate race in the country could cost $90 million while exhausting voters with a barrage of negative ads . Meredith Shiner By Meredith Shiner October 24, 2014 5:57 AM (Yahoo News) There is no consistent evidence in the research literature that negative political campaigning ‘works’ in achieving the electoral results that attackers desire,” the report in the Journal of Politics said. “Although attacks probably do undermine evaluations of the candidates they target, they usually bring evaluations of the attackers down even more, and the net effect on vote choice is nil.” Moreover, the research found that the overall “darker public mood” that can be created by negative ads “may be due more to coverage of negative ads in the media rather than the ads themselves.”
Posted on: Tue, 04 Nov 2014 12:38:13 +0000
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