THE IMPORTANT OF COMMUNITION FOR YOUR BUSINESS Effective communication is essential for maintaining any business, whether it’s a startup or a large organization. A lot of small companies have failed from errors that arise from poor communication. In fact, regardless of the field of work, many companies cite communication as one of the first skills they look for in prospective employees. Communication in a business involves everyone connected with the company, including the employees, customers, investors, the government, and in large companies, even the media. Proper communication ensures that your message is clear and that all interested parties will act favorably to help you reach your goals. The communication process There are always three factors in corporate communication – the sender, the receiver, and the channel. Communication errors can arise from any of the three. For instance, the sender can send a vague or inaccurate message, or the receiver can fail to get the message because of external factors (such as noise) or his own prejudices. It’s also important to use the right medium – you can’t discuss numbers over the phone, and it’s easier to discuss management issues personally rather than by email. Methods of communication Communication can be spoken, written, or electronic. Spoken. Spoken messages can be delivered in board meetings, consultations, and annual general meetings (AGMs) with clients. They can also be informal, such as a casual comment on one’s performance or questions on a specific task. This method is best if you want instant feedback from the other party. Written. Most of a company’s official communication is still written, or at least requires a written version when other methods are used. This is because written messages provide a permanent record, and they can be validated with signatures or other means. Usually, a written message is used to set further communication, such as scheduling an interview or announcing a meeting via memo or letter. Electronic. This method used to mean phone and radio communication, although it now refers mainly to email and web messaging. It offers the immediate feedback of spoken communication and the permanence of written. It also allows you to reach multiple recipients without the added printing costs. E-mail is ideal for issuing company-wide messages, or distributing promotional material to clients. However, not all companies consider electronic messages official, and many will only recognize hard copies of the message. Other forms of electronic communication include fax and video conferences. A video conference is a popular method for companies with international clients – it allows them to transact internationally without spending time and money on business travel. One-way and two-way Corporate communication can be one-way or two-way. One-way communication – communication where no reply is expected – can be as simple as a command to turn off appliances when not in use. One-way messages are usually limited to internal communication (within the company; i.e. between departments). Two-way communication is one where you want a reply or acknowledgment in response to your message. An example is when a company requests a client list from a public relations firm, or when an employee brings up problems with the management. Source: prfriend
Posted on: Thu, 25 Jul 2013 08:32:17 +0000
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