The “Dove Real Beauty Sketches” campaign. Knowing that only 4% of women around the world consider themselves beautiful, Dove decided to conduct a “compelling social experiment that proves to women something very important: You are more beautiful than you think,” the website says. Several women were invited to a San Francisco loft, where they were asked to describe themselves (specifically their facial features) to Gill Zamora, an FBI-trained forensic artist who could not see his subjects. After Zamora sketched each woman, he did another drawing of the same subject–this time based on how a stranger described her. The two sketches were later shown to the subjects, revealing that the second sketch was in all cases more flattering than the first. “This is a powerful evolution of the ‘Dove Real Beauty Campaign,’” “It is a simple idea centered around a core insight that resonates with women globally. When it comes to beauty we are our own worst critics. The blind experiment creates storytelling that deepens with each reveal and the highly emotional moment of understanding that each woman experiences. They are infinitely more beautiful than they think they are.” “The brand clearly articulates that women may not recognize their true beauty and instead see themselves as less beautiful than strangers. It is an emotionally powerful ad that has the potential to connect with the consumer in an important way. INFINTY LIVE https://youtube/watch?v=XpaOjMXyJGk
Posted on: Fri, 26 Dec 2014 18:07:16 +0000
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