The future of SeaWorld may largely depend on inventing a new business model and transforming the brand beyond Shamu, says UT San Diego. Inventing a new business model may require billions of dollars, compelling attractions and no small amount of luck. Yet the alternative is a death spiral of cost-cutting into a dwindling customer base. Converting into an unquestioned eco-brand plays to SeaWorld’s strengths... This would better leverage the Hubbs-SeaWorld Research Institute in San Diego, which focuses on restoring and protecting marine environments. If humans can be prevented from destroying all of the world’s fishing stocks, Hubbs-SeaWorld’s science on sustainable aquatic farming will undoubtedly play a key role. Shareholders note that zoos and aquariums attract just a fraction of the theme park audience. Besides, activists want to close those, too. So SeaWorld must push its entire business through the eye of this needle, turning zealots into supporters while creating plenty of fun for a general audience. Great leadership requires an almost inhuman determination, a capacity for sticking to one’s guns under fire. Yet a contradictory skill is also essential; the ability to recognize defeat, cut losses and rebuild. Instead of fighting or ignoring critics, it’s past time for SeaWorld’s managers to wholeheartedly embrace them. utsandiego/news/2014/dec/13/seaworld-free-shamu-blackfish-crisis/
Posted on: Tue, 30 Dec 2014 15:23:05 +0000
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