The process of selling has transformed dramatically with the advent of social media, and customers are abandoning traditional purchasing influences in favor of online digital marketing stimuli. This means that businesses that want new customers will have to devote some skillful efforts to reaching them through social media channels. In The Art of Social Selling, Shannon Belew describes how to use social media to enhance marketing and sales success. She emphasizes that social selling success comes from building relationships via social networking sites, blogs, and online communities, as well as through the professional use of practical sales strategies tailored to the specifics of the different platforms.
Posted on: Mon, 12 May 2014 15:17:26 +0000
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