Unusual Social Media Strategies Why do people spend more time pretending and dodging authentic behavior than doing the work of setting a real social media strategy that has objectives for your local radio station, and even clients? It’s human nature to have a “me focus.” You see this all the time in politics, investing, TV, movies, and every other industry. But you can create opportunities to take your social media and the entire intensity level, or your connection with local high-passion listeners up on high, just by following a few guidelines to more powerful social media connectivity: 1. Consider all those who touch your social media. Honestly review skills sets and your opportunity to turn every one of your social media contributors on to your new plan (which is to be their plan – see step 2 below). 2. Create a gathering of your social media contributors. If it were me, I think I might call it the first annual “XXXX Social Media Awards” and send invitations. I would host the event somewhere fun, and I would pass out trophies! 3. Sprinkle social media awards all night, in between questions for your team about what’s happening in the market, what’s happening in your social media, and what the goals should be for the station, each personality and the overall plan. Done correctly, this is a way to get your staff to participate with you in creating an actual overall strategy and you can use these questions and answers to nudge and shape your social media strategy in between awards in a variety of categories, including “Best Use of Video in Social Media,” “Best Social Media Idea,” and “Most Improved in Social Media,” among others. radioink/Article.asp?id=2796676&spid=24698
Posted on: Mon, 02 Jun 2014 21:30:33 +0000
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