WHAT IS BRAND INNOVATION? ========================= Brand Innovation Realized transforms your brand into a dynamic, relevant asset, then directs it with purpose and creativity to a position of preference in your markets. It requires a new way of thinking and the courage and commitment by executive management to seek real and positive change. A brand that goes through this transformation will thrive today, because it is current and relevant, and grow tomorrow because it anticipates and embraces the future. Through active participation, meaningful dialogue, and creative connections it will build value with customers and consumers. With knowledge and authority it will have the power to challenge markets and confront competitors with a new, vital energy. Its confidence will be envied. HOW DOES IT WORK? =================== A rigorous examination of your brand and the world it engages—the challenges, constraints, and latent potential—leads to knowledge (power) and insights (opportunity) that fuel brand innovation. So, in our initial discovery and definition phase, we completely immerse ourselves in your brand. Every constituent and connect-point where the brand has influence is considered. We live your brand with you, exploring and analyzing what we find. Through this new-found empathy for all participants in your brand, innovation becomes possible as the true pillars of your brand are defined. From there, BOLTgroup develops the strategic foundation that guides the design and development for how the brand will now express itself to the market. As this is documented and then deployed, you will see your Brand Innovation Realized in words, ideas, and images; in concepts and visual development, in products and solutions; in service and support; in connections and conversations; and in the very way you do business in each and every market.
Posted on: Sun, 04 Jan 2015 19:18:41 +0000