When writing press releases or pitching stories to the media - TopicsExpress

When writing press releases or pitching stories to the media don’t adopt the randomized approach, which is contacting all journalists on your contact list. Take the time to research the journalist by looking at the last few articles that they have written. What are the subjects they are interested in and like to write about? What is their writing style is it formal or a more relaxed writing style? Try to match the writing style of your press release to fit in with that. Take the time to research these issues so as you can send them material which is relevant. Nothing irritates a journalist more than receiving material from PR professionals that is not of interest to them. #PRTip

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