**Why your branding is so important** As great as you think your product is, there are thousands out there who are selling either the same thing or a different product that can give the same result. And if your product is truly original, then we think your brand is potentially even more important. People will ‘jump on the bandwagon’ of a great idea very quickly, so you need to position your company as the originator and expert in the market to keep your market share. So why would people buy your product and not your competitors’? Is it because your product is better quality, cheaper in price, made locally, only made for a particular age group and/or friendlier to the environment? Or is it because your business gives better service, delivers on promises, is more convenient, more proactive and/or tries to better the community it exists in? Well, whatever it is, it’s certainly a lot to say when people have such short attention spans. And just because you say it, doesnt mean they believe you. Ah ha! So this is where branding comes into play. Not only can it communicate with just a small element (ie. something as simple as a logo, symbol, colour, etc) what your product/ business is all about, but also what makes it extraordinary. More importantly, branding makes this information meaningful to people. If I said “BMW”, what would you think of? Would quality, European, luxury, sophisticated cars just about cover it? People think “prestige” and that by having a BMW they would have prestige too….it’s an emotional link – promoting an attribute people either can, or want to, identify with. If all they needed was a car, they would have bought something else. People buy based on their perceptions and these are heavily dictated by the effectiveness of a business’ brand. Its not just about the product or what you say about the product…its all about what your customers and potential customers think and believe that has the ultimate impact on your sales potential and profits. So if you have any design needs regarding to your Logo etc why not get in touch so we can help you deliver an image your customers can trust :)
Posted on: Sat, 31 May 2014 08:34:57 +0000
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