With no fewer than 26 crowdfunded projects in Sundance, buyers - TopicsExpress

With no fewer than 26 crowdfunded projects in Sundance, buyers adjust to new indie funding model When it comes to marketing, a film’s campaign may prove more valuable than money raised. Indiegogo head of film Marc Hofstatter says there aren’t any studies measuring campaigns’ impact on films’ eventual success, but he notes that while this year’s U.S. Dramatic Competition entry “Dear White People” raised just $41,000, its YouTube concept trailer was viewed more than 1 million times. “A lot of that audience came after the campaign ended, so now people are even more eager to see the film,” he says.

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