YAHOO MAKES BIGGEST ACQUISITION Yahoo has acquires an app - TopicsExpress



          

YAHOO MAKES BIGGEST ACQUISITION Yahoo has acquires an app analytics firm, Flurry, to help boost its advertising revenue from smartphones. Flurry helps app developers analyse data about their users and deliver more personalised ads to them. Terms of the deal have not been disclosed but earlier reports said the price tag would be in the “hundreds of millions” of dollars. If this is true, this deal will be one of Yahoo’s biggest acquisitions under CEO Marissa Mayer. Source: Mashable
Posted on: Tue, 22 Jul 2014 08:02:21 +0000

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