source: sitepronews Facebook is Still on Shaky Ground Despite the stellar recent earnings results, and huge ROI rates on items like the newsfeed ads, Facebook is still walking a tightrope poised above a pit of rabid users. Their most successful advertising ploy, those pesky newsfeed ads, require a tremendous balance; they could so easily turn-off the masses, rendering results into a veritable nosedive, that it’s hard to bank on long-term success. There’s plenty of speculation that the initial boon of the ads centered around the newness, and lack of awareness from users. Many have reported that now that they’re on to ads in feeds, they will no longer be duped into clicking. Chief Operating Officer Sheryl Sandberg recently stated that the company had increased the variations and quantities of newsfeed ads, despite worries that doing so might alienate more users. CEO Mark Zuckerberg stated that, “Right now, ads on average make up about 5 percent, or one in 20 stories on the newsfeed. In recent studies, people have told us they notice the ads more. So we’re going to invest in improving the quality.” This is a danger zone. Zuckerberg clearly states that users are getting wise to their newsfeed ways, so rather than scale back the quantity, they are looking at quality – i.e., how to continue to trick users into clicking advertisements. This wreaks of a strategy that won’t end well.
Posted on: Mon, 09 Sep 2013 13:24:45 +0000
Trending Topics
Recently Viewed Topics
© 2015